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Ecology Center Benefits from Aveda Earth Month Partnership

By Ted Sylvester
August/September Issue, 2004

Once again the Ecology Center, as an Aveda Earth Month Partner, is the beneficiary of a very generous month-long fundraising campaign. Aveda Earth Month was the entire month of April, when Aveda salons, spas, stores, and institutes around the world did their own fund-raising for environmental groups working on issues related to global warming.

The Ecology Center was the “Earth Month Partner” for Aveda’s network in Michigan, Ohio, Pennsylvania, Indiana, and Kentucky, so all of their fundraising was to benefit us. They did everything from directly asking for donations, to silent auctions, to walk-a-thons and cut-a-thons, to organic-coffee tastings and raffles. They raised over $100,000 for us!

The amazing thing about this partnership is the dedication of everyone in the Aveda network to the environment. The mission of the corporation is to “care for the world we live in” and Aveda truly strives to use organic, sustainable products and recycled packaging wherever possible. In fact, they often start new industry trends by demanding more environmental responsibility from their suppliers. Aveda works hard to be a corporate model of environmental sustainability.

Aveda Earth Month Partners is a group of environmental organizations committed to stopping global warming.It includes seven organizations in the U.S.and nine more from around the world -- Australian Conservation Foundation, North Sea Foundation, and Green Korea United, to name a few. The goal of the group is to increase awareness of the need to protect the planet through education and individual action.

By visiting Aveda salons, spas and stores, people around the world had the opportunity to complete a Global Action Pledge to reduce the carbon dioxide emissions that cause global warming, make an Appointment for the Earth, purchase select merchandise, or participate in local fundraisers, all to benefit organizations like us!

Thank you Aveda and all who participated! The Ecology Center encourages your year round patronage of Aveda as a demonstration to others that socially and environmentally conscious business practices are in demand.

For more information about Aveda Earth Month Partners, or Ecology Center efforts to help stop global warming, visit www.aveda.com or www.ecocenter.org

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