<< Back to Main Press Page

Aveda Announces Its 2003 Earth Month Partners

Clean Car Campaign

Partners

Ecology Center One of 15 International Organizations Invited to Join Aveda's Campaign to Stop Global Warming

Contact:
Stephanie Feldstein
(734) 761 3186 x110

NEW YORK (December 2002)—Aveda The Art and Science of Pure Flower and Plant Essences and maker of pure plant-based hair care, skin care, body care, Pure-Fume™ aroma, makeup and life style products, is pleased to announce its 2003 Earth Month partners: a group of 15 regional environmental groups from around the world chosen for their results-oriented, project-driven approach and like-minded commitment to stopping global warming.

Earth Month is an annual self- initiated awareness and education campaign conducted across Aveda’s worldwide network of distributors, salons, spas and retail stores every April. Its purpose: to raise awareness of the need to protect the planet’s biodiversity—the complex and dynamic web of plants, animals and people—that all share the Earth for their survival—through responsible human action. Over the past four years, Aveda has raised $1.8 million for Earth Month partners working towards biodiversity protection around the world.

This year, Aveda will focus its Earth Month campaign on stopping global warming by encouraging consumers to switch to green energy—which comes from the wind, sun or heat of the Earth. Unlike the use of coal or crude oil, these resources are abundant in nature and don’t emit carbon dioxide (CO2) into the atmosphere. Aveda’s worldwide goal is to raise $750,000 for Earth Month partners and reduce potential CO2 emissions by 125 million pounds.

"People in coastal and island communities are threatened with relocation or death," says Mary Tkach, Executive Director of Environmental Sustainability for Aveda. "Plants and animals around the globe are threatened with extinction. And internationally renowned scientists have clear evidence that we will be facing severe droughts and famine that will cause wide-scale social instability around the world. Aveda and its Earth Month partners take these matters seriously and are working on local, regional, national and international levels to bring about solutions that will slow global warming and help protect the Earth’s ecosystems."