Erica joined the Ecology Center in September 2015, focusing her strategic and collaborative marketing and communications approach toward making the planet healthier. Through storytelling and visual communications, Erica's work at the Ecology Center is helping to build the movement, center justice, and protect our interconnected health.
From 2015 until 2022, Erica also directed marketing and communications at the Ecology Center's subsidiary, Recycle Ann Arbor, splitting her time between the two organizations. At Recycle Ann Arbor, her communication efforts supported Zero Waste initiatives and strengthened the connection between Recycle Ann Arbor and the Ecology Center. Though her time is no longer split between organizations, Erica continues working on Zero Waste communications and campaigns in partnership with Recycle Ann Arbor and the City of Ann Arbor.
In her previous work, she managed the marketing and merchandising at Zingerman's Delicatessen from 2002 until 2015. While working at Zingerman's, she led the development of their websites, e-news, social media, print design, promotions, and advertising and helped maintain a consistent look and feel. In addition to her role as the Marketing and Merchandising Manager, she also taught Zingerman's Marketing Secrets Seminar for ZingTrain, a two-day training that covered numerous marketing topics. As a consultant for ZingTrain, she has collaborated with various industries in both the profit and nonprofit sectors.
Erica holds a Bachelor of Science in Art Foundations and Marketing from Eastern Michigan University.